Sway is a fictitious high fashion company that is dedicated to creating social good through utilization of the "Tom's model". My goal for developing its brand identity was to maintain a human/organic element while appearing edgy and visionary. The final product was brand guidelines conveying the logo, color scheme, type, image gallery, and various applications to products and assets.
With gentrification rapidly increasing and demolishing the neighborhood of Little Saigon, I sought out to bring awareness to the area as well as the difficulties it is facing with new developments. This was done through the creation of a pop up cart emulating food carts in Vietnam that will house information about various Little Saigon restaurants and shops.