Sway Branding

Sway is a fictitious high fashion company that is dedicated to creating social good through utilization of the "Tom's model". My goal for developing its brand identity was to maintain a human/organic element while appearing edgy and visionary. The final product was brand guidelines conveying the logo, color scheme, type, image gallery, and various applications to products and assets.
Business Card Poster Compilation Mockup Spreaddone Tag Website