REI’s current brand identity lacks unity and organization. With so many services available for co-op members (products, classes, retreats, etc.), the brand should have a stronger presence. For this rebranding project, I found inspiration in vintage National Park posters. The final product was a complete set of brand guidelines including logo alternatives for different climates/regions, typography, color palettes and merchandise applications.
This publication explores Persephone’s role in mythology through prose written by other women. They give her a voice as a victim, a lover, a heroine and a woman. Flowers were captured in various stages of decay to show her connection to life and death. The original Hymn to Demeter runs through the chapters on green pages. The final form is an 80-page book with coptic binding.