Home Is Where Your Mom Is

Utilizing the common personification of Earth as a mother, our informational and interactive microsite takes on the maternal, humorous, and satirical first-person narrative of Mother Earth. By personifying a Mom who is fed up and hurt by our actions towards her, but unconditionally loves us regardless, we hope to change our user’s perception of their inherently intimate and significant relationship to the natural world. We intentionally used the internet and Brutalist visual language as a platform to target millennials, who are especially distant from the natural world due to the rise of technology and a culture of convenience, but are also the leaders of the future world.
Artboard Copy 2 Artboard Copy 3 Artboard Copy 4 Artboard