Piccadilly

Andrew Le Cayla Key Faezah Shaharuddin Rachel Connelly Typography
Piccadilly is a geometric sans-serif with a splash of British personality. Piccadilly was created by tracing an image of a handmade sign once used for a department store in Piccadilly Square, London in 1936. This typeface was developed over five weeks of drawing, re-drawing, and digitally refining each letter.  Credits also to Sofia Cababa-Wood.
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