REI Rebrand

I determined that REI needed a bolder look that would stand out from the growing number of outdoor retailers. Because of their unique consumer co-op model, I emphasized their dedication to building and maintaining communities around outdoor recreation. I designed the brand components to invoke a sense of support from REI to their consumers. In the brand positioning statement I say that REI provides "the fuel for the adventurer inside of each and every one of us."
Thumbs 12