Showroom Stories

We're not perfect. Our lives are messy, dramatic, sometimes unstable and usually hectic. We aspire to be our best, and live our best, but often hide behind the facade of a “perfect” life. Shown through the very realistic lens of one of the most circulated publications in the world, Showroom Stories attempts to highlight the imperfections and “real lives” of the seemingly everyday people of the IKEA world. Original satirical stories about these fictitious people are juxtaposed with an op-ed detailing the reality of IKEA’s capitalization on creating the perfect home.