TLDR is a video automation platform built on Adobe After Effects that takes complex ballot information in the form of a JSON-formatted data file, and outputs it as an engaging 2-3min video guide to a local political ballot measure.
Millennials have the lowest voter turnout, despite being the 2nd largest generation of voters, and soon to become the first. Having identified that millennials are largely unsatisfied with their knowledge in local politics, TLDR aims to address the bottlenecks in the political education pipeline. We plan to alleviate voting friction for young adults by providing sharable, eye-catching content, that passively informs viewers on relevant political issues through a medium they already actively use.
With several organizations tackling the issue of “Getting out the vote”, TLDR answers the important question: Once people start voting, how will they be prepared to do so?