Uwajimaya Rebrand

A staple in the Northwest, Uwajimaya is the go-to destination for the widest variety of Asian-specific grocery items, housewares, and experiences. The challenge for this rebrand was to evolve Uwajimaya into a competitive, contemporary lifestyle brand, while still staying true to its heritage and presence in the lives of Northwest families. Where the current branding fails to represent the company's core values of quality and authority, this rebrand elevates Uwajimaya to the top position of the market, while still bringing it into the modern era. From our family to yours, welcome to Uwajimaya.